A widget may be 10, 100 times or even more powerful than an ordinary promo (ad). It can alone change your business when affiliates are to choose from a huge number of products. And a well planned custom widget can allow your affiliates to display their coveted products in their websites in the way they want it. It is true that affiliates can also use data-feed to display the desired products but it demands a fair amount of programming works what 90% of the affiliates do not prefer. Just imagine, with a few clicks and copy & paste a layman affiliate can display your product range in his website; and this is only possible with custom widget.
And this is the only reason behind the big success story of the Amazon Affiliate Program.
There are some valid reasons why affiliates prefer an affiliate widget. Here is why - It's catchy! It's attractive! It's interactive! Affiliates have the freedom to customize it as per their exact need through a user friendly process. Everybody likes freedom and affiliates are no exception to this.
- It adds dynamic and relevant content to the affiliate website. The links can be set to go directly to the buy pages. This is what an affiliate wants to publish in their site.
- If you have say 20,000 products, you do not need to create any individual links for one product. The widget will allow the affiliate to create a link for any set of products (displaying one or more products in the desired manner).
- From the merchant side it does not need any maintenance. If the widget is built and tested properly it automatically displays the latest product information at the affiliate pages. If a new product is added or a product is deleted it will be automatically recorded.
In short, a great peace of mind for both affiliates and merchants.
Here is one example widget we developed for a diesel-ebooks.com. You may like to see it live at http://www.diesel-ebooks.com/affiliates/affiliate-login.php using user/pass: testaff/testaff.
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In addition to creating traffic on the site, Diesel eBook Store maintains an eBook affiliate program to assist with search engine optimization so this added additional criteria to our original search for an affiliate program software package. We knew there would be custom programming required to tailor the package to our store and we didn't have time for a long drawn out install process. In addition to having superior technology with an SEO friendly platform, Euraffiliates committed necessary resources to work within our e-commerce platform for a quick, customized install at a competitive price. 
