Your may lose even 90% of your affiliate sales if your commission management tool is not flexible. Yes, it is true -- 100% true. Veteran affiliate marketers will agree that in a successful affiliate program 80% of affiliate sales come from only 5% of the affiliates. These 5% are super active in nature and they usually own high traffic websites. They can drive quality traffic to your website and increase your affiliate sales overnight. They can, but will they? The fact is that unless you can convert promising affiliates into real giant affiliates in practice you will never see big success on your affiliate journey. Unless you motivate your affiliates, the conversions you want will not occur. You can motivate them only if you can logically prove that they can earn more revenue by driving their traffic to your website without any harm to theirs.. They may not be motivated by your existing commission structure, but they may be interested if you can offer then something unique. One way to do this is to create a special scheme for specific affiliates based on a specific product line. Another way is to offer a premium commission structure for the top affiliates. Some premium affiliates (mainly network site owners) may only be interested in second or third tier commissions. If this is the case, you can chalk out a commission scheme only targeting those tiers. This way, with different schemes, you can motivate different sets of prospective giant affiliates into real giant affiliates. By doing this you can easily increase your affiliate sales eight to ten times over. What can stop you from generating giant affiliates? If your affiliate software is not flexible enough to formulate different commission schemes to motivate different affiliate groups or specific affiliates then you will end up with a lot of frustration and poor sales. At the same time, you must be capable of taking other concerns of prospective giant affiliates into account. These concerns include conversion rates, linking options (mainly a SEO concern), tracking, and payment. Are your commission management tools smart and flexible enough? To make sure your affiliate software can pass the acid test, answer the following questions to see how your existing commission management tools measure up. - Product type specific commission - Does your software allow for a totally differential commission structure setting for different product lines without having to install and manage another system?
- Affiliate group specific commission - Does it allow you to set up different commission schemes for different affiliate groups to motivate all of the affiliates within a group?
- Affiliate specific commission - Does it allow you to set up a special commission scheme for a special affiliate?
- Tier specific commission setting - Does it allow you to set differential tier commissions for each of the above cases?
- Mixed commission setting - Does it allow you to set commission settings for any of the combinations in the cases shown below?
- An affiliate group + A product line + Affiliate Tier
- An affiliate + A product line + Affiliate Tier
Are popular affiliate software products powered with flexible commission tools? No, many popular affiliate software products are not. Before you purchase any affiliate software, always watch a demo first to ensure that it is powered with flexible commission tools. |