| | Features | Importance |
| 1. | Personalized Service
- Will your affiliate software vendor help you in setting up the software - installation, integration and configure it free of cost or at a minimal price?
- Is your affiliate software vendor ready take the pain of doing five essential first steps to make a sure shot success of affiliate marketing at a cost you can afford?
- Will your affiliate software vendor help you out when you are stuck in the middle of your affiliate journey?
|  |
| 2. | Affiliate Linking Options
- Do link sensitive affiliates find links that will minimize the risk of losing their link credibility to google or other search engines?
- Are brand sensitive affiliates able to choose a link that can hide his affiliations with your site to his own visitors?
- Can the affiliates easily find the desired links?
- Can the affiliates define their own set of links?
- Will the affiliates have the freedom of creating links on the spot without having to access an affiliate control panel?
- Do you get maximum SEO benefits from the affiliate links?
| |
| 3. | Affiliate Commission Management Tools
- Are the commission management tools flexible enough?
- Do they allow setting up a totally different set of commission structures for different products lines?
- Do they allow very special commission to any of your current or prospective mega affiliates?
- Do they allow setting up totally different set of commission structure for different products lines?
- Do they support at least 2 tiers of commission structure?
| |
| 4. | Affiliate Communication & CRM Tools
- Does your affiliate software come with built in email campaign tools to find new affiliates or to send out a monthly newsletter?
- Is there an affiliate support system to listen to affiliate problems and help them on daily basis?
- Does it come with a broadcast messaging system to notify your affiliates fast?
| |
| 5. | Tracking Reliability & Software Security
- Do the software use first party cookie, multilayer tracking to ensure high level of tracking reliability?
- Is the security system guarded against to any general attack?
- Does it have proper check against fraudulent commission entry?
- Can you stop access of evll crawler/visitor on a proactive basis?
| |
| 6. | Software Platform & Language Support
- Does your hosting server meet the system requirement of the affiliate software?
- If you want the software in other than English, can you ensure that the affiliate software does provide that language pack?
| |
| 7. | Reports
- Does your affiliate software provide periodic performance reports separately for sales, clicks, leads, and commissions?
- Do you get enough option to narrow down your search criteria and list only desired records?
- Does your system remember your last search preferences?
- Do you get option to export the report in CSV format such that you can import or open it easily in any third party software?
| |
| 8. | Control Panel
- Do the users find their desired forms or reports quite easily?
- Do the forms or reports take too long to load?
- Do the day to day tasks take too much of your time?
|  |
| 9. | Future Enhancement
- Can it accommodate a new domain selling in new currency?
- Will it be able to handle easily if you have many links & affiliates?
- Can it accommodate new product type with entirely new set of commission structure?
- Can it accommodate special affiliate terms that you have chalked out?
| |
| 10. | Custom Promo/Module Development
- Can you get developed a dynamic custom promo running directly from own product database?
-
Can you get a custom module developed at a price you can afford?
| |
| 11. | Basic Configuration and General Features
- Does it contain all the basic features of an affiliate software?
- Is the core configuration flexible?
|  |
