Affiliate Communication & CRM Tools

Unlike SEO, affiliate marketing requires two-way communication. Efficient merchant-affiliate communication plays a critical role in affiliate marketing success. Before purchasing any affiliate management software, check to see that it offers efficient two-way communication..

Is there an affiliate support system to listen to affiliate problems and help them efficiently?

Even after joining an affiliate program, no affiliate will ever sell your product aggressively unless you have cleared certain doubts from their mind. Once they are set to go, they may get stuck on   technical hitches. You must be able to help them; otherwise, you will lose them before they ever get started.

Once you have a fairly high number of affiliates, you may go crazy attempting to manage all their communications using just your email account. After days of hard work, you may discover that you have overlooked the most urgent message of all from your most important affiliate.

If your affiliate software comes with a good support system, you can relax. Just log on once a day and you will be able to take care of all the new queries at your convenience. You will never lose or overlook any conversation thread, even after several years.

Does your affiliate software come with built-in email campaign tools for finding new affiliates and for sending monthly newsletters?

You will never be able to recruit an affiliate, much less get an affiliate sale, unless you have a tried and true way of informing affiliate prospects. The easiest way to inform them is to create a mailing list of prospective affiliates and run an aggressive email campaign. For this to be done efficiently you will need to buy and set up a reliable bulk mailing software system.

When you purchase affiliate software bundled with built-in bulk-mailing software, you will not have to buy, set up or run another system. In addition, with a built-in email system, you can avoid sending a "join up" email to those who have already joined your program.

In addition to its email campaign capability, the bulk mailing software is great for sending out your monthly newsletter to your affiliates and customers.

Does it come with a broadcast messaging system to notify your affiliates quickly about new information?

While an affiliate support system is wonderful for two-way communication between merchants and affiliates, a broadcast messaging system is equally great for necessary one-way communication.

There will be times when no response from your email recipient is necessary. For example, you are sending a notice out about a special offer to all or selected affiliates. Though it can be sent through bulk email, this type of email goes directly to an affiliate's own mailbox. There it may be lost or overlooked. With the broadcast messaging system included in Euraffiliates' software system, your email will be read in the admin panel.