| 1. |
Tell me more about pay-per-click or pay-per-sale? |
| |
Actually, there are various ways a merchant can pay commission, which are: 1. pay per click 2. pay per sale 3. pay per impression 4. pay per lead. Euraffiliates offers you the choice of all of these. You set up your affiliate management programme just as you want it. Most businesses using an affiliate software program want to pay their affiliates only for a sale. Some web masters however, wish to attract visitors to their site even if the site sells no product or service. Others may make a commercial decision to build a large following by paying per click, regardless of whether the visitors buy. This is a commercial decision for the webmaster / merchant. |
Top |
 |
| 2. |
What is the difference between a text link and a banner advertisement? |
| |
A text link is just that - text. It may be in an information section or an article, or anywhere. It may be in a newsletter and not on a web site at all. A banner advertisement is a graphic of any size. Once you have joined us, we will help you with more information about how to make the most of our promotional materials - if you need help. |
Top |
 |
| 3. |
What is an affiliate programme? |
| |
It is the Internet equivalent of a vast team of salesmen in vans! - except that you only pay them by results and they pay for their own vans! Strictly speaking, an affiliate programme is a referral marketing system, where a commission is paid to the referrer after the referred site visitor makes an action, such as signing up or making a purchase on the merchant's site. So . . . . I have a busy web site. You buy thw Euraffiliates service. I sign up from your web site as your affiliate. I place your link on my site. The link contains my unique marker. When someone goes from my site to yours and buys your product, I get credited with the commission you have agreed to pay. With Euraffiliates, I get credited even if the visitor who buys comes back to you months later and without going to your site directly from mine. |
Top |
 |
| 4. |
What is an affiliate control panel? |
| |
Like you, your affiliates will have a web based control panel to see their personal What they see includes a variety of information about visitors and individual links, to enable each of them to make any change necessary to maximise their income - and yours. Of course, they also see details of their commission in both level one and (if you operate such a scheme) in levels two and three. |
Top |
 |
| 5. |
Web based software or buy and install? |
| |
Euraffiliates comes with buy and install option. Once you have bought you can download it, customize the theme to look like your own website, install it in own web server. You can additional domain license at nominal cost and setup with the same installation and get every benefits and first party cookie tracking just like main domain. |
Top |
 |
| 6. |
Will I be able to view statistics for all of my affiliates and activities? |
| |
Yes. The Euraffiliates web based control panel is as elegant as it is intuitive and simple to operate. You can add, modify or delete your affiliates; view their activity reports and keep commission payment records. |
Top |
 |
| 7. |
Do I need to be a ?techie?? |
| |
We have designed the software in such a way that anyone who can use the Internet should be able to use Euraffiliates, but of course it would help if you had some access to modest level html skills to place code for the banner ads or test ads to display. But if you do not know any thing about HTML, then our support team is here to help you. |
Top |
 |
| 8. |
How soon can I start recruiting affiliates? |
| |
Immediately! After you have bought the system may be some delay while your merchant service provider gives us information. But so far as our work is concerned, our team will deal very quickly, probably within a day. To be realistic, you should allow 7 to 14 days for third party co-operation. |
Top |
 |
| 9. |
What sales material should I provide to my affiliates so that they can attract people to my site? |
| |
Ah! That is a good question. Sadly, you do need to work on providing good promotional material. The term "affiliate tools" is often used. (We hate the word, but love the tools!). What you provide depends on your product or service. Some lend themselves well to graphic images, some are best sold with plain text. It is up to you to provide a choice of suitable material. Remember that some sites present a loud presence and will take a powerful link, possibly animated. Other webmasters will accept only links in quiet colours and of small size. We advise that you should find a few of the sort of sites you would like to have as your affiliates and see what links they show. They may not all be affiliate links, but most will be. The possibilities include banners, animated banners, text links, articles, pop-ups, and so on. Then get some good graphic designer to come up with ideas that suit both your site and your affiliates. The text needs just as much attention as the graphics. |
Top |
 |
| 10. |
How will my affiliates actually insert their code into the promotional material I provide? |
| |
Euraffiliates provides for a unique code to be allocated to an affiliate automatically. The code is different for each promotional item taken by the affiliate, so that he can track the success of each promotion separately from the others. |
Top |
 |
| 11. |
How will potential affiliates know about my new affiliate software programme? |
| |
That is a marketing issue. There are very many sources of advice and assistance on the Internet. Try phrases with word ?affiliate? and they will lead you to your rainbow. |
Top |
 |
| 12. |
What messages do I need to put into my system and how do I do it? |
| |
The brilliant Euraffiliates system allows you to insert messages and change them as often as you like, specifying which message is to be received by which category of affiliate. To make it even easier, we have arranged with our supplier of legal documents, www.NetLawman.co.uk, to show the messages they use in their Euraffiliates system. You can model your messages on these. Link to another Euraffiliates page, not yet designed. |
Top |
 |
| 13. |
Do I need a legal agreement with my affiliates? |
| |
Yes, terms and conditions on your affiliate web site are best. Your affiliates will judge your competence and credibility by your agreement. It should be sensible, open and legible, even if it is tough. If an affiliate intends to invest time and effort in selling your product or service, he might just read the agreement! Get one from www.NetLawman.co.uk. They will even tailor it to your business for a small fee. |
Top |
 |
| 14. |
Can I add pages to my affiliate web site? |
| |
Of course! Your affiliate site is part of your main site, not ours. We host only the pages which take or provide dynamic content. Pages like FAQ?s and why affiliates should join you are entirely in your hands. |
Top |
 |
| 15. |
How does the affiliate know when he has earned something? |
| |
Unless you have deleted this feature when you set it up, your affiliate will receive a message from you to confirm details of the sale and amount of commission added to his account. Those messages can be sent to you too, if you wish. Of course, the database is updated instantly too, so that the affiliate will see the new transaction as soon as he logs on. |
Top |
 |
| 16. |
How do I know when someone has signed up as an affiliate? |
| |
You can order the system to send a message to you with the details of your new affiliate. You are then free to look at his web site and send him an additional personal message. He will of course have already received a message from you automatically |
Top |
 |
| 17. |
What is the actual dynamic process that connects an affiliate with a later sale? |
| |
We do not want to give away trade secrets, but briefly, each aff is given a unique code to ad to the links on his pages to your pages. When a visitor comes to your site from his, Euraffiliates picks up the identifying code and tags that visitor as having come from that affiliate. That tag stays in place for whatever period you chose when you set up the system. One to ten years is usual. When the visitor buys from your site, Euraffiliates recognises the tag and records the transaction details, posting credit to the affiliates account. |
Top |
 |